Africa is a very complex market. In fact, they's no African market. They's a Nigerian market, a Uganda market, a South African market, a Kenyan market etc. The different market characteristics in each country usually mean a product will succeed in Kenya and totally tank in South Africa.
Africa is a very complex market. In fact, they's no African market. They's a Nigerian market, a Uganda market, a South African market, a Kenyan market etc. The different market characteristics in each country usually mean a product will succeed in Kenya and totally tank in South Africa. (See Mpesa)
Further, disparity in social and economic characteristics within a certain country make it very difficult to build products that scale. Build a smart phone app to give users a simple and rich user experience and you’ve eliminated millions of people who still don’t have access to those type of phones. Build feature phones apps and most of your customers can’t afford the costs of USSD /SMS messages or even navigate the complex text menus. Rolling out point of presence including agents, POS terminals, and automatic machines is very expensive.
We believe the best digital strategy for the majority of businesses is an Omni channel, multi payer experience.
Support different payment methods.Support the millions who still have access to feature phones , but also support the upward mobile youths whose device of choice are smartphones (very fast growing segment) . Support Point of Sale and over the counter (OTC) transactions.
If you agree with us but buckle on the technical complexity of executing this strategy, we have good news for you. At intel world international (IWI), we have built a platform that you can leverage to start offering your customers service seamlessly across several device and payment channels. We integrate to your line of business application (ERP, CRM, Billing System etc.) and within weeks your service is available on feature phones, smart phones and even POS. Further, unique customizations on the platform mean that you can build a product that not only fits the country you are operating in but also ensures a usable product no matter the social economic status of your target customers.
Contact us E-mail: support@intelworld.co.ug Phone: (+256) 392176048
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